About Our Company
AquaSpy Climate Smart Soil Intelligence
We listen to crops
For over 10 years AquaSpy has been dedicated to the global service of crop farmers who need more and better information about the dynamics of crop growth happening now in their own fields. The AquaSpy intelligent, cloud-based IOT Agriculture platform connects the grower with specific crop plant behavior and needs, providing actionable information leading to better yields, proactive water conservation and informed soil management – the core components of regenerative agriculture.
AquaSpy’s innovative vertical approach to crop health optimization empowers farmers with market leading intelligence in Ag Tech and Precision Irrigation. Actionable data enables growers to optimize irrigation and nutrients while minimizing runoff and conserving water. The results are better crop yields and healthier, more sustainable soil. AquaSpy’s IoT Agriculture Technology Platform is proven, reliable, accurate, affordable and easy to deploy and use. The AquaSpy platform is designed and assembled in the United States by AquaSpy, a US company, and is supported by a worldwide distribution network of partners.
Executive Team
Bruce Moeller
CEO
Moeller is a former EY Entrepreneur of the Year, three time Inc. 500 CEO, 2 time author, and serial entrepreneur. He has led many enterprises to number one market positions, primarily in the areas of Information Management and Applied Behavioral Science. With experience as an expatriate (with ITT in Seoul and as the CEO of Mutoh America), and a former Division President at Bell and Howell, Moeller is experienced in high-volume and low cost businesses. Venture-backed at Cultureworx, DriveCam, and now AquaSpy, he is especially adept at finding new ways for cutting edge concepts to be quickly adopted into mainstream markets, changing conventional thinking forever. Moeller has been a frequent guest on national news programs such as Good Morning America, The Today Show, The Early Show, CNN and others.
Rocky Fasanella
CFO
Fasanella is an experienced EVP, CFO in multiple markets and sizes of organizations. Extensive experience in Operations, Profit Margin Improvement, Technology Project Management, Financial Planning & Analysis, Cash Flow Management, Strategic and Tactical Action Plans, Cost Accounting and Human Resources. These experiences were executed at a variety of manufacturers including Honeywell, Robert Bosch, Mettler Toledo and Home Access Health, among others. Fasanella is a Certified Public Accountant, with a bachelor’s degree in Accounting from DePaul University and a MBA from Dominican University.
Peter Ellegard
Vice President of Engineering
Ellegaard’s extensive background includes fifteen years of experience in the wireless industry covering handset development, handset manufacturing, firmware development, data applications and smartphone applications. The majority of his wireless career was spent at Nokia in product development and technology management. Ellegaard has been responsible for the research and development phases of products selling in excess of $18B. Ellegaard has recently contributed to 4 wireless startup companies, WiMonx as a founder, DriveCam as VP Engineering, Slacker as SVP Engineering and IT and most recently as Founder and President of Noet Technologies.
Steve Quindlen
Vice President of Sales
Prior to joining AquaSpy, Quindlen was President and Chief Executive Officer of Aveso Inc., a Dow Chemical spin-off developing printed electronic displays for financial cards and smartpackaging applications. Quindlen also spent 23 years in DuPont, most recently as President of the DuPont Displays Business Unit where he founded and ran three start-up divisions and achieved sales in excess of $50M serving the electronic display and security printing markets. Quindlen is a graduate of Villanova University with a bachelor’s degree in Finance. He also has his MBA from Widener University.
Kathleen Glass
VP of Marketing, AquaSpy
As Vice President of Global Marketing for AquaSpy, Kathleen is helping farmers embrace intelligent below-ground technology to conserve water and make their farms more profitable. Kathleen has over two decades of sales and marketing experience in SaaS and managed services for emerging technologies including IoT, CyberSecurity, Privacy, and AI. Kathleen is an active community volunteer including serving as an ambassador for the Women in Ag Tech group and an active member of the Global Ag Tech Alliance.