About Our Company
AquaSpy Soil Intelligence
We listen to crops
Growers have been making Nutrient Management decisions the same way for 100 years. AquaSpy has a way to change that.
AquaSpy developed the world’s first continuous in ground continuous monitoring system to measure available Nitrate as well as Nutrient Use Efficiency. In spring 2025, we launched a mass pilot program with leading Ag-service companies and brands across a variety of crop types and growing regions. The pilots facilitate real world insights and side by side comparison of grower standard practices and novel fertilizer applications.
The new data streams complement our field-proven layer-by-layer crop and soil intelligence to help growers optimize their application of fertilizers to apply the right amount at the right time. This revolutionary new solution for optimizing nutrient use around the world, for all crop types, is built upon AquaSpy’s foundational soil moisture monitoring technology that is deployed in 16 countries, with 130 dealers and large growers, on 990,000 managed acres.
Executive Team
Bruce Moeller
CEO
Bruce Moeller is a serial entrepreneur, three-time Inc. 500 CEO, two-time author, and former EY Entrepreneur of the Year. Over his career, he has scaled multiple ventures to #1 market positions across SaaS, information management, and applied behavioral science. Bruce’s global experience spans ITT in Seoul, CEO of Mutoh America, and Division President at Bell & Howell, giving him deep expertise in both high-volume and low-cost businesses. Venture-backed at Cultureworx, DriveCam, and now AquaSpy, he has a proven track record of turning breakthrough concepts into mainstream category leaders. Frequently featured on CNN, Good Morning America, The Today Show, and more, Bruce is now leading AquaSpy’s mission to revolutionize agriculture with continuous soil intelligence.
Rocky Fasanella
CFO
Rocky Fasanella is an accomplished finance leader with extensive experience as EVP and CFO across diverse markets and organizations. He brings deep expertise in financial planning & analysis, cash flow management, profit margin improvement, cost accounting, and operations. Rocky has held leadership roles at Honeywell, Robert Bosch, Mettler Toledo, and Home Access Health, among others. A Certified Public Accountant, he holds a bachelor’s degree in Accounting from DePaul University and an MBA from Dominican University.
Peter Ellegard
Vice President of Engineering
Peter Ellegard is a technology leader with over 25 years of experience driving innovation in wireless, IoT, and data applications. At Nokia, he led development teams responsible for products generating more than $18B in sales and helped shape the first generation of smartphones. He has since founded and scaled multiple startups — including WiMonx, Noet Technologies, and executive roles at DriveCam and Slacker — with a track record of taking breakthrough hardware and software platforms from concept to global scale. At AquaSpy, Peter leads engineering and product innovation, delivering cutting-edge solutions for precision agriculture.
Steve Quindlen
Vice President of Sales
Steve Quindlen brings over two decades of experience leading global sales and market expansion for high-growth technology companies. Before joining AquaSpy, Steve was CEO of Aveso Inc., a Dow Chemical spin-off focused on electronic displays, and spent 23 years at DuPont, where he founded and scaled three start-up divisions to over $50M in sales. He holds a bachelor’s degree in Finance from Villanova University and an MBA from Widener University. At AquaSpy, Steve leads global sales strategy, building partnerships that drive adoption of breakthrough ag technologies.
Kathleen Glass
VP of Marketing, AquaSpy
Kathleen Glass is a marketing innovator with 20+ years of experience scaling SaaS, IoT, cybersecurity, and AI solutions globally. She has played a key role in launching category-defining technologies including FICO’s AI fraud detection system, PCSI’s cellular infrastructure, and Lytx’s DriveCam telematics platform. At AquaSpy, Kathleen leads global marketing efforts, helping farmers embrace intelligent soil technology to improve profitability and sustainability. Passionate about advancing women in agtech, she serves as an ambassador for Women in Ag Tech.